How to REALLY Get to Know Your Customers (and Increase Sales)

Customers want quick and cozy digital experience, and they want it now. They want to log in to their online accounts and see consumption reports of services they use, expect to see desired applications on their mobile phones as soon as they open the box, or online bank loan approval within a few minutes. These days, customers really want more, but there is no magic formula for meeting their needs. Importance of personalized offers is rising, so you really need to know your customers. Not to know them good, you need to know them exceptionally good.